“Follow me as I tune into the subtle notes of my journey.”
About Me
Seasoned Manager with 20+ years’ experience in content partnership, business & programming. Having developed effective and practical solutions related to acquisition, content marketing, and operations. Deep knowledge of new media, technology, and entertainment industry landscape and new developments, especially AI. Successfully launched digital service music platforms in Sony Music, Nokia, Microsoft, and Apple across Southeast Asia. Currently with Pinterest as Strategic Partner Manager.
My Experience
As a Manager with over a decade of experience in content marketing execution and business partnerships, I have honed my skills in developing effective and practical solutions that have contributed to the growth and success of various music-related initiatives.
My experience in music marketing, content operations, and creative partnerships has allowed me to collaborate with a diverse range of talented individuals and organizations, delivering high-quality content that resonates with audiences and drives engagement.
Through my work, I have gained valuable insights into the ever-changing landscape of the music industry and the importance of staying innovative and adaptable in order to stay ahead of the curve.
2022
Pinterest - Strategic Partner Manager
Dec 2022 – present
Develop, execute, and maintain relationships with creators, publishers, and partners by helping them grow their audience, engage their fan base, and build a sustainable content business.
2015
Apple - Content Curation, Artists & Label Partnerships, Southeast Asia
May 2015 – Nov 2022
Responsible for editorial line and music featuring plan at Apple Music for Southeast Asia market (Indonesia, Malaysia, Singapore, Philippines, Vietnam, and Thailand).
2010
Nokia - Entertainment Manager, Southeast Asia
Jan 2010 – Apr 2015
Started as Music Editor for Indonesia market, responsible for content featured on Nokia Comes with Music platform. Role was expanded to include Go-to-Market strategy to gain the next billion users by providing entertainment offering across device portfolios in Indonesia, Malaysia, Vietnam, and Thailand.
2008
MNC Media - Creative Manager
May 2008 – Dec 2009
Innovated a new media to extend the life cycle of film produced by RCTI and their production house partners, offering premium SMS subscription services, wallpapers, ringtones, and ring back tones.
2002
Sony Music - Assistant Manager Digital Business & Website
Jan 2002 – Apr 2008
Developed a framework for content database to distribute ringtones, wallpapers and ring back tones to content provider and telco partners; exceeded sales target by Ring Back Tone promotion program.
Awards
Moment
